At the end of April I head over to Selfridges at The Trafford Centre to hear all about Estee Lauder's new collab with You Cam Makeup App where you can virtually try ALL of Estee Lauder's Lipsticks!

Now, I don't know about you but I have often wanted to try on all different lipsticks but you can't really do that with testers, it would be expensive if you took the lipstick home and didn't like it on yourself and let's face it once you try a bold colour it ends up all over your face unless you have some proper removal supplies!

I really think this concept is perfect for the perfect purchasing experience. Having sampled the app myself, I am blown away by how real the different finishes translate to the images. Matte, shimmer etc, you get a real idea of how it would look on you! Bottom centre is when I went a little further, changing my eye colour digitally and of course adding some lashes.... 😜

I will leave Estee Lauder's Press Release down below for all the information and the download link but I am genuinely really impressed by this so had to share!!

From April 13th beauty fans can experience YouCam Makeup for the first time in the UK at Estée Lauder Selfridges counters and the Estée Edit Carnaby Street store.

With over 4 million downloads in the UK alone (and over 400 million downloads globally)YouCam Makeup is the smart cosmetic app, harnessing accurate augmented reality and facial mapping technology for a true-to-life virtual makeover.

To celebrate the launch of EstĂ©e Lauder’s new Pure Colour LOVE lipstick, consumers can now try on all 30 shades in real-time (or on a static photo) directly through the app.

“EstĂ©e Lauder is excited to announce this partnership with YouCam – their first beauty venture in the UK” explains Chris Good, President, United Kingdom and Ireland The EstĂ©e Lauder Companies. “As a brand we no longer just sell lipstick. We offer the consumer a unique experience – and YouCam gives us the opportunity to bring innovative technology and a real digital first concept to the makeup loving millennial. And there is no better place to bring technology, social engagement and beauty together than at Selfridges and at our Carnaby Street store.”

“YouCam Makeup is honoured to partner with the iconic beauty brand, EstĂ©e Lauder, to deliver a one-of-a-kind instore beauty experience to their UK market,” said Perfect Corp. CEO, Alice Chang. “The seamless integration of YouCam’s virtual instore magic mirrors elevates the beauty shopping experience to a new realm inviting customers to play and experiment with products, discovering the entire Pure Color Love lip collection in a matter of seconds. Together with EstĂ©e Lauder UK, we are able to provide the ultimate in store shopping experience of the future.”

Estée Lauder Beauty Advisors will be on-hand across locations to show consumers how to download and use the YouCam app allowing them to immediately try on every Pure Colour LOVE lipstick shade across the finishes - Ultra Mattes, Shimmer Pearls, Cooled Chromes and Edgy CrÚmes. This is a true omni-channel experience demonstrating how mobile can drive traffic to services in store.

“We know experiential technology is important to our customer and central to the evolution of beauty
retail. As a beauty tool, YouCam offers a service that is fun, shareable and genuinely useful; we’re
delighted Estee Lauder is bringing this future-gazing partnership to our customers.”
Melissa McGinnis, Selfridges Beauty Buying Manager.

YouCam will also be hosting a competition on their Instagram social channel (@YouCamApps) for UK residents to enter with the chance of winning an Estée Lauder Lip Effect makeup service at Carnaby Street and the entire collection of all thirty Estée Lauder Pure Colour LOVE lipsticks!
Consumers can watch Estée Lauder Beauty Advisor tutorials by using hashtag #LoveLipRemix to search and follow the actions outlined at @EstéeLauderUK @YouCamApps @TheOfficialSelfridges.

Visit the following Estée Lauder locations for the Estée Lauder Pure Colour LOVE and YouCam Try On Now experience:

EstĂ©e Edit Carnaby Street: April 13th –May 31st

Selfridges Oxford Street: April 13th – May 31st

Selfridges Manchester Exchange: April 20th – May 31st

Selfridges Manchester Trafford: April 13th – May 31st

Selfridges Birmingham: April 13th –May 31st

YouCam Makeup is available for free download on the App Store and Google Play.

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