Sunday, 21 October 2018

AROUND THE WORLD

Drawn Image of Children Holding Hands Standing on Planet Earth

I often get sent information, most of which never reaches you as it's either not fitting with my Blog theme or not the most exciting of research to share.. however; this article about how the same brands take on many different personas around the world I thought was really interesting!

Popular brands you might not recognise around the world

Looking into the labels we typically see and love on a day to day basis, an online label company has researched brands that go by different names around the world and explained some of the reasoning behind these differences.

It might be trickier to get hold of your favourite cereal than you think around the world: Coco Pops by any other name might taste as sweet, but you’ll need to search for Cocoa Krispies on the supermarket shelves in the US, Choco Krispis in South America, and Choco Krispies across Europe.

If you wanted a Burger King while visiting Australia, or fancied a KFC in Canada, good luck! You’d struggle to find and get directions to them when they’re known as Hungry Jack’s and PFK respectively.

Online label company, https://www.data-label.co.uk/, has researched a variety of popular brands around the world, finding out which of our favourites use different names and even logos in other countries. They have designed an infographic highlighting the most common names for brands known by different names in various locations.

Wall’s Ice Cream is perhaps the biggest culprit for the largest number of different brands names around the world. However, their logo is generally recognisable everywhere with its swirling heart design, in a bold red and white colour scheme.

The reasoning behind brands having different names and logos in different countries is usually due to one of the following reasons:

Language


Kentucky Fried Chicken is known by PFK in Canada’s French-speaking Quebec region due to local laws dictating that the restaurant takes the initials of the French name, Poulet Frit Kentucky.

Existing Brands and Trademarks


When Burger King expanded into Australia, it quickly became apparent that their iconic name was already being used. As a result, Hungry Jack’s was named after the Australian franchisee, Jack Cowin – a name they already held trademarks for.

Translation Issues

 

The Chevrolet Nova might have sounded like a good idea in English, but to those who understood Spanish, the translation of “no va” as “doesn’t go” isn’t the best option for a new car.

Previous Connotations

 

Across Europe, Diet Coke, is known as Coca-Cola Light as the word “light” is associated more with lower-calorie items than “diet” is in these areas.

Speaking of the research, Philip Carlyn, Managing Director at Data Label, said:
“It’s interesting to see just how many brands go by different names around the world – what we’ve outlined in this infographic is just a snippet of the many examples we’ve looked into. The reasoning behind these differences also highlights the need for proper research into branding before launching a new company to avoid any potential trademark or translation issues, particularly if you’re looking to expand in future.”

If you click on the below infographics they will expand so you can see the content better!

Infographic on Walls Ice Cream and The Alternative Brand Names Across the World
Infographic on Brand Names and The Alternatives Across the World
 Infographic on Kellogg's Coco Pops and The Alternatives Across the World
 Infographic on Lays / Walkers Crisps and The Alternatives Across the World

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