Tuesday, 8 March 2016

Modelled by Role Models


I was recently asked the question by Panache Lingerie as to who I would consider to be my 'role model' or who inspires me.

Almost immediately I knew who would get my vote, and that person is Kirsty Howard.

For me, Kirsty is one of the most incredible young woman who achieved such incredible things in her short life. Kirsty was born with her heart back to front and was given a very short life expectancy. She defied all the odds and went on to raise much needed funds for Francis House Children's Hospice which is based in Manchester and provides respite care for the whole family of children and young people with life limiting illnesses.

You will have read about Francis House Children's Hospice on SweetieSal before as they are my absolute favourite charity and are so deserving of any support that comes their way. Kirsty sadly passed away in October 2015 but her legacy continues in the form of the Kirsty Club which carries on her wishes to raise funds for the Hospice.

The Charity has inspired me and I am proud to do whatever I can to help. I will be once again participating in this year's Manchester 10K to raise funds for Francis House Children's Hospice and am honoured that this year I will be a part of their 'gold team'. If you wish to support the cause then please feel free to donate whatever you can through my JustGiving Page here.

This International Women's Day, Panache are launching their search for the nation's favourite female role models, someone who is inspiring and has achieved great things. Panache will whittle the nominations down into a final 6 who will then form part of their 'Modelled by Role Models' Campaign!

Here's what Panache have to say about the campaign;

If the world is changed by examples rather than opinions, then we want to show off who’s setting the bar. Strong, fearless women - women who carve their own path and drive the course of history. Role model women.

Panache women are role models. They’re influencers. They don’t compete. They empower. It’s these role models, these female one-offs, who show the world that the glass ceiling is permeable. And it’s time we gave these women their stage.

In 2015 Panache launched their first digital campaign, ‘Modelled by Role Models’ in celebration of inspirational women around the world. The campaign featured world renowned model Marquita Pring, Sports Therapist Amy Hughes, British T34 Paralympic wheelchair champion Hannah Cockcroft, Senior Nurse Rachel Elliott, British singer Mica Paris and blood and organ donation campaigner Martyna Kaczmarek.

For the next incarnation of ‘Modelled by Role Models’, Panache have invited their customers to nominate who they consider to be their role model. This could be an ordinary woman in their life who does extraordinary things, a local heroine, or a celebrity whose work inspires them.

The campaign will launch on International Women’s Day, today, March 8th 2016, and you can nominate online www.modelledbyrolemodels.com/nominations. Closing date for nominations is April 3rd.

The winner of Modelled by Role Models 2016 will receive:

  • A year’s supply of Panache lingerie (total 12 sets)
  • A starring role in the Modelled by Role Models photo shoot in London, including two tickets to a West End show, and travel and accommodation for two people
  • A set of prints of the best images taken at the photo shoot

So, what happens next?

Panache will carefully consider all nominations and release a shortlist of 15 finalists, the public will join a Panache judging panel to find the final 6 role models. Winners will be in the ‘Modelled By Role Models’ photo shoot which will feature on the Panache website, online and offline press and all social media channels and on POS in stockists.

Such an exciting opportunity and fantastic platform to publicise all the fantastic work undertaken, day in, day out!

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