Sunday, 23 April 2017


Unless blogging is your full time career or you work in digital marketing, PR or blogger outreach it can be hard to relate being a blogger to your work and explain why you spend your evenings and weekends sat behind a computer and snapping pictures to your hearts content.

I actually used to hide that fact that I blogged from my colleagues as I stupidly thought they would think I was frivolous, shallow and at worst not committed to my actual job! I always get asked when people hear about my blog if I want to do it full time and the honest truth is no. Whilst I am so proud of what I have achieved and massively enjoy blogging, I am also really passionate about my career in HR and want to progress. I am really ambitious and think my blog has really positively enhanced my skillset and I thought I would describe exactly why I think that is the case!

Like most, I got my 9 GCSEs, 3 A-Levels and 2 AS-Levels and did I have a clue in sixth form what I wanted to do? Of course not. I have always loved magazines and had dreams of getting into beauty journalism. When the time came to decide what next after school, I had my heart set on attending the University of Manchester and to study something quite general so it could set me up for numerous career opportunities once I left. I opted to study Management and Leisure which was Management Studies but with a focus on the leisure industry, which was perfect for me given my 'if I don't get the grades for uni' contingency plan was to study Beauty Therapy.

One of the biggest pieces of advice I could give people in the last few years of school or at uni would be to get work experience. As much as you possibly can. This will make you stand out from the other thousands of young people who all come out of uni with a massive debt and keen to jump on the career ladder. I was really fortunate that my university course incorporated placements each year as a part of the course requirements. It was through this that I found I really did enjoy the beauty industry along with having a knack for writing and marketing.

Cue a few roles as a Marketing Assistant, I soon realised that I loved being creative and working on internal comms and campaigns that meant something. A new bonus structure, company newsletters, christmas parties, you name it I was there with bells on and keen to make my mark. I have been made redundant a fair few times now during my career and each time I have been really fortunate to fall into something that was right at the time when I needed a new opportunity. It was the first redundancy that lead me down the HR path as I applied for and was successful in getting a HR job with my employer when my marketing role was redundant. I wasn't afraid of retraining and actually it gave me an opportunity to find something I really really loved. I had attended College in the evenings when I worked in Marketing to do Manicure and Pedicure (told you that love for beauty never went away!) so retraining in HR was just something I needed to do and it's the best thing I ever did.

To be successful in HR, alot of employers like to see you being CIPD qualified, so that's what I set about achieving. First the Certificate in Personnel Practice then a Post-Graduate Diploma in Human Resource Management, all studied part time in the evenings. Hard work? Yes. Did I resent the evening and weekend study? Again, yes. Would I do anything different? Absolutely not. I am currently working towards my application to become a Chartered Member of the CIPD which basically means you really know your stuff in the HR world. You have to be able to demonstrate certain knowledge and responsibilities and I want to prove to myself and my network that I am precisely that.

Now, you maybe thinking to yourself, what does all this have to do with blogging and how on earth does she think the two are linked?

Stay with me.

As a HR professional, I have often been involved in recruitment and candidates will be assessed against certain competencies. When you are interviewing for a role, having a healthy work life balance, networking, trying to climb the corporate ladder, everything is about having a drive, enthusiasm and ambition. My blog has encouraged me to get out there, network, attend events, be more confident and PR myself. All very worthwhile skills for the workplace. And that's before we touch on being creative, being discplined, organised, a good communicator and being able to work to deadlines.

I have realised that my work and my hobby can go together hand in hand as I can merge my skills between the two. My love of beauty is catered for in a relaxed, non pressured environment, I can be creative, at work feel like I am really contributing to people's lives (cliche I know), and above all be happy with how my career is going, what my goals are and how I plan to achieve them.

I am really very passionate about being ambitious, I think it is healthy and attractive in others to want to better yourself. I enjoy learning and I like to be respected. I read Girl Boss and really admired Sophia Amoruso, her sheer determination and having some impressive business balls! I think there is a lot to be learned from her words and I for one will be continuing with the Girl Boss mentality!!

If any of my readers want to chat about CVs / transferable skills / interview technique then please feel free to email me I would really love to help!

Saturday, 22 April 2017


I was fortunate to be invited to a lovely little afternoon tea at King Street Townhouse with MyBag and Cambridge Satchel Company to get a sneak peak at the new summer collection which I am DROOLING over!

I didn't realise that Cambridge Satchel Company did bags other than the usual satchels and some of the shapes are very Mulberry-esque for a fraction of the price but still amazing quality.

A major blogger perk of the day was that we all received our very own mini poppy bag in terracotta (a MyBag exclusive!) which was personalised with our initials. Such a lovely touch and I am so grateful for such a generous gift!

The afternoon tea was absolutely delicious and everything about the day was super thoughtful and was one of those pinch me moments as a blogger.

I have my eyes set on this neon coral number to add to my collection next! *inserts all the heart eyes emojis*

Thank you to My Bag and Cambridge Satchel Company for a wonderful afternoon xx

Thursday, 20 April 2017


You know when your skin feels dull and in need of some TLC when people start to comment that you look 'tired' which let's face it is a polite way of saying you look like crap...

This has been my issue for the past few weeks so when the lovely ladies at ESPA in Harvey Nichols in Manchester invited me in to show off the GORGEOUS new packaging of the products and have a facial I jumped at the chance!

Nestled in the Beauty Hall the counter is really lovely and ESPA also have use of the Harvey Nichols Beauty Treatment Rooms once a month for a week which is great as it means you can pop in for your ESPA fix and take advantage of a facial too!

The Treatment Rooms are the most lovely calming location just off the Beauty Hall, I was settled onto a super comfy bed and immediately felt relaxed from the scents of the products. I always think ESPA is unique in the way they use your sense of smell to determine what your skin needs in terms of product range. This time I needed a routine to address the combination of dryness and oiliness which I didn't even have to describe.. evidently my nose knew!

It was a god send for my skin and I have really noticed a difference in the weeks afterwards. i have felt much more awake looking and fresh faced which let's face it, that's all anyone wants!

If you want to book in for a treatment then you can call ESPA direct on 0161 828 8839, you will not regret it!

Monday, 10 April 2017


I am so nosy and really enjoy reading this type of post.. I have never done the whole what's in my bag tag so today is the day!!

This is what tends to be in my bag during the evening and I will show you what is in my day bag at a later date.

So let's get started. First up we have to discuss the bag. This is my current go-to evening bag as it is just so versatile and my fave shoes are my multi buckle numbers from Topshop so the Pewter colour goes perfectly with the silver buckles. It is the Charles and Keith Pewter Weave Chain Shoulder Bag and can we just pause to appreciate how lovely it is and also how cheap! At £59, I think this was an absolute steal. It's really high quality and I love everything about it. It fits a surprising amount in it and I will definitely be adding more Charles and Keith bags to my bag collection. Just FYI this isn't a sponsored post but I feel more people need to know about this amazing brand!

If I am travelling by public transport then I HAVE to have head phones with me. Mine are the bog standard Apple iPhone ones and I find them to be pretty good.

Makeup and fragrance wise, this is what seems to fill my bag.. (vain much??!!). I carry my perfume which is the Laura Mercier Ambre Vanille which smells like a dream, a Tilbs Lipstick, Mariah Carey for MAC Lipgloss, Charlotte Tilbury Pillow Talk and an eye chameleon crayon, pressed powder, Kabuki Brush from SpaceNK, MAC Fix + Spray and my Hourglass blush and highlighting palette because it's just so beautiful and can be a use everywhere product!

My purse is a little Aspinal of London Pouch which fits in my cards and some cash but isn't too bulky. Finally, not pictured but FIRMLY in my handbag is my phone! I am using the iPhone 7 Plus and I really love it. I have a HA Designs Personalised Phone Cover and if you are looking for personalised phone covers or other personalised products then definitely check out HA Designs.

What are your evening bag essentials?

Sunday, 9 April 2017


As some of you may know, a 2017 goal of mine is to buy my first home. I am really excited to have full creative run of my own bricks and mortar and design my living space to my preference.

If you are interested in the things I like then check out my Pinterest Board! I am excited about most rooms and thought I would feature a room a month as I try and work towards getting enough dollar together to step on the property ladder. This month it's all about the Kitchen. Some say this is a core room in the house and depending on the flow of the property I end up in I would be inclined to agree!

I love open plan living spaces and I'd love a kitchen / dining / lounge and open to the back garden but let's see what's on the market when I am looking!

One thing I really want is a lot of fresh white and exposed brick, copper accessrories and plants. I am not an amazing chef so as well as an oven I am definitely a microwave girl! I favour convenience over slaving over a hot stove so as I plan my dream kitchen it will absolutely have to have some cooking kit that caters for those of us who are not a dab-hand in the kitchen! I love the look of the combination microwave oven by Panasonic as they are sleek and aesthetically pleasing whilst actually being really very versatile pieces of kitchen equipment.

I cook most meals using the microwave as I don't have to stand and make sure I am not burning anything.. what is your best microwave recipe?

Tuesday, 4 April 2017


Blogging has given me some really amazing opportunities and what I am about to discuss is no exception!

As you all know, I am obsessed with makeup. One of my favourite blogger perks has been working with Space NK, I adore the stores and I clear my diary when the wonderful Jini from PR is in town!

A few weeks back, I head into store to sample the newly launched brand; Le Metier de Beaute.

With beauty, actions speak louder than words so I was thrilled that the brand's Lead Makeup Artist, Ivan, had jetted over from LA to demonstrate the wow factor of the products.

Ivan talked me through the unique concept and qualities of the products as he applied them, along with the science behind the ingredients and how they treat any skin woes from within through transdermal technology which is a truly revolutionary absorption method.

I do have to say that these are very premium products with a price point to match but I would urge you to go and try them out for yourself before splurging. That said, they are the most incredible products and I think for anyone who is curious and on a budget, try the skin products such as the tinted moisturiser as that is the stand out product for me.

At £119 for the Peau Vierge Anti Aging Complexe I absolutely appreciate this is a high end purchase that may not be for everyone. But I know some of my readers enjoy the more luxury content so I always try and feature a combination of price points.

Do I think this product is worth the money? Yes. Simple as.

Here's why.

I have noticed an improvement in my complexion, it is softer, the product has real longevity and looks nice and fresh even after a long day at work. What sealed the deal for me though is how many people have commented on my skin when I have been wearing it. I am simply not used to it and as a former adult acne sufferer I am blown away.

My other two faves from the brand were the Exquisite Kaleidoscope which is the most amazingly versatile throw in your handbag / gym bag / travel bag compact with four swing out palettes of product. Two eyeshadows, a bronzer and a blusher, all with the most gorgeously pigmented texture. The Precision Liquid Eyeliner was also a stand out product for me. Beautifully crisp and opaque, this makes light work of perfecting a feline flick.

Go forth and sample this brand, you will not be disappointed. You really do get what you pay for with this brand. Thank you again to Jini and Space NK for a wonderful afternoon trying out these wow products!!

Monday, 3 April 2017


Goal Shizz

Moving up the career ladder and earning more are part and parcel of being ambitious and breaking that glass ceiling! Aswell as your usual, obvious large purchases to be made with said raise, e.g. getting on the property ladder or buying a car, I have fashion purchase goals too!

Once I feel flush enough to buy these I will know I have made it.. whether it be from a bonus or after saving up, I know I will always look at these pieces as a reward for my hours of hard work, networking and personal development.

To many this will probably sound frivolous but let's look at it this way, if a man was to be promoted or receive a bonus then no one would bat an eyelid if he was to treat himself to a rolex or something fancy so why shouldn't women do the same?

I go back to these faves time and time again so I know that the above are what my heart desires in a big way.

A mix of trend and classic, here's what I love about them;

Burberry Trench Coat: I just know that this classic piece would swiftly become a wardrobe staple. I've always loved the Burberry check (even when it had that bad Daniella Westbrook chav phase) and I'd love to shrug one of these on my shoulders!

Valentino Rockstuds: I hear many people proclaim their love for these shoes because of the comfort, I'm after the lower heel version and would probably opt for nude.. although that dark red with the coloured studs are also divine. These are classic with a trend twist and I just think these again would be a staple purchase due to their versatility.

Louis Vuitton Pochette Metis Bag: This bas is legit everywhere at the moment. On every bloggers arm and to be fair I can see why. A fabulously classic shape, big enough for day but small enough for evening I really love this bag and NEED IT IN MY LIFE.

Christian Dior Tribales Earrings: LOVE LOVE LOVE these. I know they probably look weird if you haven't seen them in a piercing but I love the pearl, I love the day to night look of these and they are just so godamn pretty. The cheapest option of my four aspirational items, I will just have to make do with my non-Dior versions for now and work my ass off to treat myself!

What are your aspirational items?

Friday, 31 March 2017


Did you know, 56% of people find the symbols on their laundry labels confusing? Yes, I'm not shocked either...

I definitely fall into that camp when it comes to washing, so when I stumbled across the research by Data Label I actually printed out a guide to the labels and stuck it inside the door of my cleaning products cupboard so I avoid or at least reduce any clothes cleaning catastrophes.

To be honest, I am glad it isn't just me who gets confused about this. I usually avoid dry clean only items like the plague as who really has time for that.. I also rarely iron and actually have been known to do the scrunch test on any potential clothing additions to my wardrobe. The HEIGHT of cool over here, obvs.

I think the washing disaster that sticks out in my mind was when my mum shrunk my dad's expensive woollen cricket jumpers when we were kids. We were sat having dinner and my mum comes out with 'I can't sit here and not admit what I have done', cue some very intrigued children and one very confused dad.. Mum brings out these jumpers and they had shrunk from let's say a man's size XXL to a small child size. We fell about laughing and of course they could be replaced but it remains a constant fear that I could do the same so easily to something I loved!!

Have you ever made any washing faux pas??

Monday, 27 March 2017


Doe Deere is a native of Russia, and moved to New York City as a teenager. She is also the founder and CEO of Lime Crime Cosmetics, a company that sells vegan and cruelty-free lipsticks, nail polishes and eye shadows. Deere is known for her bold makeup style and fashion choices, and has also given a wealth of information to young entrepreneurs who want to build their brands.

Doe shares that she doesn't define beauty as what looks familiar or natural to people. She feels that beauty is doing what feels right in the moment, which was the motivation behind her company launch in 2008. Lime Crime offers vibrant and eye-catching shades for consumers to enjoy, and the company has a huge fan following around the world.

Deere also lets consumers know that she started off small, and decided to achieve greatness by following her own rules. She is a known supporter of woman-owned companies and often speaks to women about following their passions at events like Vegas Nay's Stardust Tour and PHAMExpo. She also welcomes these aspiring business owners to keep in touch with her for business advice through Instagram.

On a typical day, Doe has a meeting with her creative director to go over strategies and projects. She then meets with her president and vice president, followed by a meeting with her COO. Deere shares that lots of meetings ensures that everyone on her team is working together to reach a common goal. She also works on visuals during the day, or goes to her "lab" to develop new products with a chemist. She shares that during busy days, she rarely has time to sit at her desk, and answers emails from her phone when she's on the go.

Deere brings her ideas to fruition by waiting to be inspired. She admits that sometimes she waits for months before acting on an idea. She also states that when she's considering introducing a new product, she always tries it on herself first. Deere says that it's important to "live and feel" the product before sharing it with customers. This way, she can be sure the product is authentic and will make customers look and feel their best.

Deere was even asked about the one business idea that she wouldn't mind sharing with readers. She admits that she'd love for someone to start a super girly shoe line that features bright colors. Of course, the shoes would go great with her Lime Crime products!

Learn more:

Monday, 13 March 2017


I am having a love affair with Blazers. There. I said it. I am so enjoying them recently and despite my ever growing collection I do not seem to have enough. My budget doesn't quite extend to Balmain.. (sad face) but I think a Blazer can absolutely transform an outfit and give it a luxe edge.

I tend to wear plain outfits and jazz up the accessories so I do love finding coloured Blazers or ones with button details. I even change the buttons if the blazer is a nice cut but snoreville buttons..

I don't really know where I am going with this other than to proclaim my love for my new fave wardrobe item and share this with you... what are you loving recently?

Sunday, 12 February 2017


The Pantone Colour of the Year is Green... which fits in quite nicely with my current obsession with leafy prints, palms and cactus.

I've talked about my goal of buying a house so I thought I would find some green housey bits just to keep me motivated on the savings front and excited for some bricks and mortar being mine one day.

I love the look of green, copper, brick etc for the living room so here's a few things I found from Ikea and, I also had some gorgeous bits I spotted in H&M home but I couldn't save those images so head over to H&M to have a look if you want to green up your home!

That Green Velvet Sofa must be mine!!!!!! *insert heart eyes emojis*


Sunday, 5 February 2017


Just a quick post today letting you know that on Wednesday you can get FREE Chicken from the amazing Yard and Coop in Manchester's Northern Quarter!

Get it whilst you can!!

Saturday, 4 February 2017


Last weekend I had an appointment at Barn//It Manchester to sort out my brows which whilst they probably look fine in the before pic, were slightly unruly and a shade of mouse that did not go very well with my darker hair!

I've never had HD Brows before so I was excited to give it a try and report back..

Barn//it is a new Salon in Manchester that has taken up residence in Church House on John Dalton Street. Beautifully decorated and with it's very own cocktail bar(!) this salon is really lovely and perfect for a pampering afternoon with friends.

I was settled in Lucy's Treatment Room which was SO comfortable and talked through all parts of my brow overhaul. It was wayyyy more precise than any other brow treatment I have had before with there being measurements, a number of hair removal methods and an education into what I needed to leave to regrow in order to achieve my dream brows.

I'm now under strict orders not to touch them for a good four weeks and then we can see if I have achieved any growth in the areas I need, which are the top inner parts (no mono-brows here!) and on the arch on my right brow! (I told you it was precise)

I really enjoyed the treatment and I am genuinely quite excited to see if I can get my instagram style, 'brows on fleek' worthy brows if I leave them in the very capable hands of Lucy!

Definitely pop in, big thumbs up from me!!!

Monday, 30 January 2017


One of my promises I made to myself is that if I am reviewing something, I don't just post about anything and everything I receive as I don't believe in trash talking about a product or service. With that in mind the vast majority of things I post about on here are things I have been surprised by and genuinely love and think highly of.

This Hot Hair Volume Booster Hair Piece is one of those things...

I have fine hair but alot of it and most hair extensions or clip ins just don't work the way I want them to. The Team over at Hot Hair helped colour match me and very kindly send me the hair piece to try and I absolutely love it!!!!! I always love that nice volume on top look but I just cannot achieve it at home by myself.. until this beauty came through my letterbox!

It is so easy to use and you basically clip it in at the crown and I personally prefer to pop some of my hair over it to conceal the join between hair piece and my hair as I think it looks alot more natural. It is perfect for half up styles or a more coiffed ponytail which I have NEVER been able to achieve.

One thing to bear in mind is that this hair piece is synthetic so you can't curl it but I have found this to be absolutely perfect for straight hair styles.

Massive thumbs up from me and thank you again to Hot Hair!

Saturday, 28 January 2017


I'm just going to let the pictures speak for themselves but to give you some explanation...

Last week I was invited to sample the Sunday Roast at the Refinery in Spinningfields, Manchester and HOLY MOLY. This place is the SH!T.

I mean, not only is this place a bloggers paradise in terms of there being an abundance of copper, fur and marble and you can flatlay for dayyyyyyssssss but it is super cosy, relaxing and the food is just a dream.

I need to get on their brunch bandwagon too.

I opted for roast chicken and sweet lord it was good.. I ate as much as I possibly could but these portions are mahoosive...!

So. If you fancy brunch or lunch tomorrow then I highly recommend you haul ass to Spinningfields, get comfy on your furry chair and settle in for a lovely afternoon at the Refinery, you seriously won't regret it!!!!!

Thank you again for the invite, I will be back soon!

Sunday, 22 January 2017


Here's a little more info... if you have any clothes you wish to donate to a good cause then keep on reading!

Due to the overwhelming success of previous years, the charitable donations, which aim to exceed last year’s total of nearly two tonnes, will now go towards helping two Manchester-based charities. These are; Mustard Tree, which works to help the city’s homeless and deprived, along with brand new charity partner for 2017, Goodstock by vInspired, which aims to encourage the youth of tomorrow to volunteer their time to those less fortunate.

This year, The Empty Shop has also teamed up with ‘Musicians Against Homelessness’ to help spread the word about the concept. Patron of the project Alan McGee, best known for co-founding Creation Records and managing Manchester band Oasis and founder Emma Rule commented, “Musicians Against Homelessness are proud to be supporting The Empty Shop in 2017. With the number of people homeless, or at risk of becoming homeless escalating at an alarming rate; the essential services of Mustard Tree and Goodstock by vinspired are needed more than ever before. We are thrilled to support such great causes in a city that’s close to both of our hearts’’

The official celebrity ambassador for the project in 2017 is Manchester born Rowetta, best known for her work with renowned local band Happy Mondays. Rowetta is actively involved with the Musicians Against Homelessness campaign and was thrilled to be selected as this year's ambassador for The Empty Shop.

Rowetta comments “With many wardrobes fit to burst following the Christmas and Boxing Day sales, it’s a great time of year to think about those that are less fortunate. Mancunians are renowned for pulling together as a community to help each other and I’m really pleased to be involved in The Empty Shop.  Together with Musicians Against Homelessness, I hope that we can help to raise much-needed funds and awareness for Mustard Tree and Goodstock by vInspired.”

Rowetta was joined by local fashion bloggers, stylists and official compere JSky in Exchange Court on Thursday 19 January to launch the 2017 campaign, which runs from 20 - 29 January. Members of the public, local businesses and retailers will be able to drop off their quality pre-loved and unworn garments at specially designed ‘empty wardrobes’ conveniently located within the following 12 retailers, where you can also pick up a discount or be entered into a free prize draw in exchange for your donations;

Jack & Jones
Dorothy Perkins
Simply Be
New Look

Manchester artist and self-proclaimed doodler ‘Dave Draws’ will illustrate the wardrobes for the 2017 campaign and has also produced a limited-edition tote bag available for the first 1,000 donators.
The donation points will be open for ten days and, at the end of the campaign, the clothing will be resold by Mustard Tree and Goodstock by vInspired, with all proceeds split evenly between the two charities.

More than 23,325 items of clothing and an astounding 6.18 tonnes have been donated over the last three years, including over £100,000 worth of brand new items from N Brown Group PLC, AKA clothing, Bestseller, boohoo,  SimonandSimon and luxury boutique Black White Denim. The project has garnered numerous industry accolades, including the International Council of Shopping Centres (ICSC) Community Foundation Award, as well as being nominated for the prestigious Albert Sussman International Community support award; the industry’s highest honour.

David Allinson, Centre Director at Manchester Arndale said; “The international recognition ‘The Empty Shop’ has received in previous years is a testament to the people of Manchester and their generosity.  Because of that ongoing support, it’s fantastic that in 2017 we’re able to support not just one but two Manchester-based charities.’’

The Empty Shop donation points will take preloved clothing donations from Friday 20 January- Sunday 29 January 2017.


Wednesday, 18 January 2017


Glasses 1
Glasses by Specsavers
Glasses 2
Glasses by Pretavoir
As a glasses wearer I like to accessorise my outfits that one step further with some fancy frames. I thought I would take a look at what's out there at the moment and it's fair to say I have now decided I need new glasses.


Even the glasses cases are pretty with the designer pairs and none of them were that pricy!!!!!

What kind glasses do you like?

Tuesday, 17 January 2017


On Saturday just gone I was invited to help Estee Lauder 'Foundation the Nation' and take part in offering the colours of my face to research and development at Estee Lauder.

I am fascinated by makeup so anyone who cares to enlighten me will have my full attention so I was genuinely quite excited to go to Debenhams in Manchester to hear more.

There are 54 shades of Double Wear Foundation (I am informed) and Estee Lauder wanted to ensure that not only they have enough colours but that they are the right shades. To do this a team from New York came over and talked us through their aims and also took some photos in a variety of light settings.

The main sites of interest were cheek and under eye so after my makeup was removed (gasp) we set about analysing my skin and how I wanted it to look. After a few different samples of skin colour were taken from localised sites I then had some full face photos that looked at pigmentation, shine, sun damage and daylight style lighting. I mean, you look an absolute state on some of these pictures but in the spirit of contributing towards the greater good (insert angel emojis here) I loved seeing how different certain lighting would make my skin look and also get a look at any sun damage.

Then to replace the makeup that was removed we were very kindly re-glammed and I got to try Double Wear for the very first time... and seriously. Where has that stuff been my whole life?! Holy sh!t. I love it!! With a slightly heavier coverage, the foundation is described as being medium to heavy coverage but I don't find it too bad at all! I was worried I would look a bit too doll like but used with a light hand and blended out I find this product to seriously stay put and look good ALL. DAMN. DAY.

New fan over here... thank you Estee Lauder and Debenhams for an informative morning!
© SWEETIESAL | All rights reserved.
Blog Layout Created by pipdig